This goal describes main difficulties that we will face in the future: We want to create more value for our Customers and consumers, communities in which we work, and our company and to make our footprint completely ecologically. The thought of “To achieve more by consuming less” is in the center of our sustainability strategy which directs our work processes and activities.
Our vision is to be the leader in trademarks and Technologies in Turkey in 2018 and to be World Mark in 2028. The power of the company determines the requirements of our customers and consumers by using our information about World markets and shapes the research and development strategies according to this. We work in order to improve our innovative opportunities, to increase our innovative power and to develop the new markets. Producing Innovative ideas and settling the consciousness that innovation is very important are encouraged with all our solution partners wherever, in which country, in which business and in which position they are. By presenting better solutions and supporting them with the innovation method compatible with our institutional strategy, we work as planned in order to meet the requirements of our customers and to reach our long-term goals within this scope. While looking for ideas, realizing these ideas, we always open outside our company. As a result of these we cooperate with the people and institutions outside the company. We constitute our global R&D network. We do and will use full capacity. In addition to this, we develop most of new products by including work partners outside the company such as universities, research institutions, suppliers and customers etc. In this process, our customers both perform as a source producing new ideas and suggestions and accelerate our research and Project development Works.